Adams Golf means to really change iron performance

By ED TRAVIS

Adams Golf means to really change iron performance for less skilled golfers with their New Idea Hybrid Irons that are shipping now to a golf shop near you. The basis of this change is a wraparound slot that Adams says gives the ball higher speed, i.e. more distance, and added forgiveness for impacts that don’t quite catch the center of the clubface.

Research showed that golfers with handicaps over 15 hit the ball one-half inch forward of the sweet spot most of the time. So Adams engineered these New Idea super game improvement irons to help them, the golfers who need it the most.

"With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit,” said Justin Honea, Senior Director of Research and Development. “New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it most."

The new slot design creates a spring-like effect across the face so the sweet spot is made larger. Adams testing showed compared to Adams Idea a12 OS Hybrid Irons, the New Idea Hybrid Irons give 44% additional ball speed on off-center hits and 24% more ball speed on center impacts because of increased flex from the unsupported faces.

A standard set of the New Ideas will include 3-, 4- and 5-hybrids Adams designed with sole slots that help to get the ball in the air.

“These are our easiest to hit hybrids ever, period, as we continue to expand the sweet spot,” said Honea.