TMaG Goes Retail

TaylorMade Golf, a division of Adidas (OTCMKTS:ADDYY), says they going into the brick and mortar side of the business with the opening of their first branded outlet store next month in Myrtle Beach with more stores to follow. The business plan is for the stores to be exclusively outlets, selling previous season merchandise from the company’s four brands TaylorMade, Adams Golf, adidas Golf and Ashworth. At present each of the brands offers current merchandise and clearance items for sale over the Internet.

“The outlets are designed to benefit our current retail partners and golfers alike. There has been an influx of product in the marketplace that has moved at a slower pace than expected,” states Ben Sharpe, CEO TaylorMade Golf Company.  “The outlets allow us to sell off-season product at a discounted price, while giving our retail partners the ability to set prices on in-season product at sustainable levels."

Parent company adidas will partner with TMaG to manage the stores. A second location in Livermore, Calif. will open soon after the Myrtle Beach outlet and additional locations are anticipated before the end of the year.

“The retail outlet model will enable our company to more effectively manage distribution of prior generation products while strengthening the position of our brands.” Says David Abeles, President of TaylorMade Golf Company.

Some observers see this move as a response to criticism from green grass and other retail outlets of TaylorMade’s multiple product launch marketing. It also is a way to get a jump on club competitors such as Callaway Golf (NYSE:ELY) for off price sales while at the same time giving TMaG a distribution channel to help traditional retailers inventory.

ED TRAVIS | Golf Opinion & Commentary

10 Rounds with the GX-4i² Golf Rangefinder

One of the best ways to improve your score is to select the correct club for the yardage, and assuming you hit that club your normal distance, you’ll be putting for a birdie. Right?

However, if you have played this game for any length of time you know that’s one of those statements falling into the easy-to-say-hard-to-do category.

The big problem of course is the inconsistency of results when we swing a golf club. Everyone who has ever played golf experiences it so all we can do is take more lessons and send additional time on the range knowing perfection will never be attained. However, you still need to know the distance to the target and laser range finders provide it with absolute accuracy and are not dependent on signals from orbiting satellites.

Which brings me to the Leupold GX-4i² laser rangefinder. From the first, even taking it out of the box, it was evident this is a quality product, rugged and well-made. Over the ten rounds of this trial that fact was confirmed time and again.

Distances are given to one-tenth of a yard, way more accurate than my game but none the less comforting and I liked the “fog” mode which helps for targeting pins when you have one of those early morning tee times. The GX-4i² also has compensations to help you with the “plays-like” distance based on your inputs for altitude and temperature and there’s an inclinometer to judge the effect of slope on your shot.

What makes the GX-4i² unique though is the ability to link all of these and, after you have input the distance you hit your 4-, 6- and 8-irons, the unit will suggest the correct club for the distance compensating for the effects of elevation, temperature and altitude.

And the best thing is the system works.

Anecdotally, an uphill par-3 on my home course has a fairly severely pitched green angling from back to front. Using the GX-4i² I found the correct club for a front pin location was one more than would be called for just judging by the yardage. No surprise there but to a back right pin the club needed was two more than the yardage because of the slope. It may sound elementary in the retelling but it still was a pleasant surprise to me.

Finally the USGA rule that allows laser rangefinders does not allow use of ones with all of the GX-4i2 features such as the inclinometer so Leupold provides two face plates. A bright yellow one with a microchip to give all the described distance compensations and club selections plus a chrome faceplate without the chip, making it in compliance with the USGA rule.

So if you want the best and will makes use of the yardage compensation features the GX-4i² at $625 is a great choice, conceivably the only choice.

ED TRAVIS | Golf Opinion & Commentary

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It’s Not Just Majors

The other day sitting around after a round of golf discussing our favorite topic and commenting about Adam Scott’s attempt to defend his Masters title. Virtually impossible we concluded but that lead to a question none of us were able to answer with certainty.

Of the currently active players on the PGA Tour who after Tiger and Lefty have the most wins. The usual suspects were named and after taking advantage of smartphone technology my guess (shared with several others) of Davis Love III was confirmed.

This incident however prompted my thinking as to the reasons why the World Golf Hall of Fame recently made such a massive change to the process of selecting those get their names on the wall in St. Augustine.

To illustrate the problem and why it was a good thing to revamp the enshrinement selection process take a look at the list of currently active Tour players. And let’s set aside for a moment the number of major championships since too often that’s the only focus especially by my media colleagues. Plus we should add in their international wins since some such as Colin Montgomerie have spent most of their careers playing in Europe (31 wins) and have never won in the U.S.

The list is headed of course by future Hall of Famer Tiger Woods with 79 PGA Tour victories and 12 internationally followed by Phil Mickelson, inducted into the Hall in 2012, with 42 on Tour and 4 around the world. Then it drops back to Hall member Vijay Singh at 34 and 22.

Here’s the rest:

Davis Love III – 20/2

Ernie Els 19/47

Jim Furyk 16/0

Fred Couples 15/5

Els and Couples are Hall of Fame members already but Couples’ induction at least and certainly Montgomerie’s who has no majors were a big reason why the Hall of Fame’s board decided to make drastic changes in the selection criteria and process.

For me the need was obvious when they made decision under the old method of voting that lowered the standards for admission from 75 percent of the votes to 65 percent to finally the candidate receiving the most votes over 50 percent. I think it’s a classic case of shooting yourself in the foot—trying to solve the problem of current players not measuring up to the records of those who preceded them by making it easier to get elected.

I’m reminded of the sports leagues for kids’ that give everyone a trophy for merely showing up.

What are the chances the current crop of “stars” on Tour will better the records of those in the Hall? Will Adam Scott achieve more majors or how about DJ or Patrick Reed or Rory?

Boy, talk about a guessing game!

The Hall had become a recognition not for play in the Hogan-Nelson-Palmer-Nicklaus-Player-Trevino-Miller-Watson-Mickelson category but for something less and golf fans responded with a collective yawn. Let’s hope the new criteria changes that because the fans, the game and the great players already members of the World Golf Hall of Fame deserve it.

Images courtesy of the World Golf Hall of Fame

Remember…Bobby Jones was a Professional

Masters week is an appropriate time to remember tournament founder Bobby Jones, who dominated his era as no one has ever done and there are a bushel of numbers to illustrate the point. Numbers such as Jones’ winning the four majors in 1930, the Grand Slam of the U.S. Open, British Open, U.S. Amateur and British Amateur.

His record shows from when he won his first U.S. Open title in 1923 through his 1930 U.S. Amateur win he played in 20 major championships and won 13 times.

Let that sink in for a moment…playing as an amateur against professionals of the caliber of Gene Sarazen and Walter Hagen he won 65 percent of the time.

And then he quit. He had climbed his personal Everest and the only direction he could go from there was down.

Besides he was tired, worn out from the strain of playing at such a high level as well as from the travel which in the 1920s was arduous, many days and nights on trains or steamships.

There also was another important factor in his decision, Jones needed money. He was not independently wealthy and while an amateur he couldn’t play for pay. He had to generate an income from his fledgling law practice and other ventures to support his wife and children.

Therefore, a month and a half after winning the U.S. Amateur for the last time he sent a letter to the USGA announcing his retirement from championship golf and renouncing his amateur status.

As a professional Jones most certainly could have commanded huge fees for exhibitions just as Walter Hagen was doing or he could have played for prize money on what passed for a professional tour in the Depression years of the 1930s. But reflecting the times any money he won would have paled in comparison to the potential exhibition income.

So he did neither. Jones sent the letter because he knew the USGA rules strictly defined what constituted being an amateur and he was planning to make money from ventures related to golf so he would have been in violation. This in spite an earlier ruling by the USGA that money Jones received for a column appearing in several hundred newspapers did not somehow violate his amateur status. Inconsistent to be sure but probably more a reflection of the prevalent opinion a journalist was above the common drudgery of earning money from the game in contrast with lowly professionals.

And Jones was not about to sell his endorsement of some product just for the sake of making money. In fact his best known project wasn’t an endorsement deal at all but an immensely popular series of one-reel instructional films shown in movie theaters entitled “How I Play Golf.” Even today these films are worth watching, filled with information about the golf swing though Jones disliked what he called the “corny” story lines transparently centered on him giving lessons to movie stars.

His most profitable venture was getting into the club business and he became intimately involved with the design of the club line bearing his name manufactured by A.G. Spaulding Company. Interestingly the fact Jones autograph-model clubs had steel shafts was a major factor in sealing the demise of hickory shafts…”If Bobby says steel is OK, it must be.”

So the bottom line is according to the Rules of Golf Bobby Jones, the greatest amateur golfer of all time, was not allowed to be an amateur any longer.

Images courtesy of the USGA.

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